Mortgage Email Marketing

I found this fascinating quote today:

More mortgage brokers are now ready to email marketing to keep the money rolling in. While an increasing number of people who say they rarely surf the Web, the vast majority of their emails to check daily. Email marketing is the most effective way to influence the outlook and keep clients informed and happy. It is also very cheap. When you can send postcards mortgage each month, you can now send an email newsletter each week, at a fraction of the cost.mxyzplk, Mortgage Email Marketing, Apr 2009

You should read the whole article.